Casa Erolux
A new perspective on Scandinavian design
Casa Erolux draws inspiration from the rich Scandinavian design tradition, renowned for its timeless aesthetics, functionality, craftsmanship and authentic expression. By expanding on this heritage with innovative materials, advanced techniques and bold, creative thinking, we aim to offer new insights into Scandinavian design and enhance your home experience.
Interestingly, our name, ‘Casa Erolux,’ reflects this commitment, as it is derived from the idea of comfort and new perspectives. We carefully select leading contemporary designers who align with our philosophy and combine their creativity with the dedicated Cosy Living team. Our designs are characterised by their innovative approach – they bring new perspectives to objects that are appreciated worldwide and embody the essence of modern Scandinavian design.
It begins with lasting strength
Rooted in our Scandinavian heritage, we strive to create designs with a unique and recognisable character. These creations reflect innovative thinking, are practical and are made from forward-thinking materials. The result is a lasting aesthetic that transcends passing trends. These designs are made to last, and you will want to keep them and pass them on for generations.
Maintaining our high quality standards requires continuous testing, which is at the heart of our development process. To ensure strength and stability, our products are certified by independent institutes that are recognised as authorities in the industry. The European Standard (EN) measures and certifies the strength, durability and safety of our products for both residential and commercial use. In addition, we test selected pieces of furniture according to the demanding North American ANSI/BIFMA standards. These industry certifications give us the confidence that our designs are safe and durable.
A deep dive into our most used materials
We are always on the lookout for new ideas and work with industry experts to discover innovative techniques and materials. The search for the perfect materials is an important part of our design process, where every element counts, from the main components such as wood and textiles to the packaging that holds everything together. Beyond visual aesthetics, we value the feel, durability and sustainability of each material, taking into account its origin and entire life cycle.
The concept of circularity is at the heart of our philosophy. By ensuring that materials are reused in new products and reused by others, we help reduce pollution in our oceans and the environment. This commitment led us to introduce products made from recycled materials years ago, with the aim of minimising waste, conserving natural resources and reducing greenhouse gas emissions – thereby contributing to a healthier circular economy.
The people behind our vision
The craftsmen and artisans who form the heart of our company bring our concepts to life and transform your design dreams into tangible pieces. We are delighted to introduce you to the talented people who bring our ideas to life. Discover who they are, where they work and how their work helps to reduce our environmental impact. From Italy to Poland, from Denmark to our headquarters in Germany, our furniture is designed across Europe.
Nearly 90% of our designs, which account for the majority of our sales, are created by skilled European craftsmen. This approach ensures exceptional quality, prevents overproduction and reduces the environmental impact of transporting goods over long distances.
Design New perspectives in Scandinavian design, blending tradition with innovation to transform spaces into experiences.
Casa Erolux was born from a shared vision of Marie Schäfer and Jonas Müller, two passionate designers with roots in Scandinavian tradition. Founded in Berlin, Germany, Gemütlich leben was created with a clear mission: to make life at home more enjoyable with timeless design.
With their background in industrial design and a deep appreciation for the Scandinavian heritage of functionality and simplicity, Marie and Jonas wanted to create products that not only serve a purpose but also appeal to a deeper emotional level.
The name ‘Casa Erolux reflects this vision. Derived from the word ‘Casa Erolux’, it symbolises the company's commitment to pushing boundaries and reshaping the future of design. The founders believed that by integrating modern techniques and forward-thinking approaches with classic, comfortable principles, they could offer a new perspective on home décor – something that is more than just functional objects, but pieces that tell stories, evoke emotions and shape spaces.
Satisfied customers
12 years of craftsmanship
Sustainable Materials
Total number of employees
"
Design is more than what we see; it is what we feel. The right decoration not only fills a room, it shapes the atmosphere and creates a sense of harmony that stays with us long after we have left the room.
— Marie Schäfer, co-founder of Casa Erolux
Our Timeline
2019
The vision takes shape
Even before Casa Erolux was officially founded, Jonas Müller and Marie Schäfer began working on their vision of a home decoration company that would combine modern design traditions with comfort. They spent this year researching sustainable materials, visiting workshops across Europe and sketching their initial concepts. The foundation for what would soon become Casa Erolux was laid.
2020
Casa Erolux is born
In the heart of Berlin, Marie and Jinas officially founded Casa Erolux. Despite the challenges of a global pandemic, they stuck to their vision of creating high-quality, sustainable home décor. Their first small collection of minimalist, comfortable pieces was designed locally and set the tone for Gemütlich leben's commitment to craftsmanship and sustainability.
2021
First collection and early success
Casa Erolux presented its first collection to the global public. The collection, which includes elegant lamps, ceiling lights and home accessories, attracted attention for its sophisticated design and environmentally conscious approach. The positive response helped Casa Erolux establish its first retail partnerships throughout Germany. The company also began experimenting with recycled materials and incorporating them into new designs.
2022
A new chapter begins
After a year of continuous growth and creative upswing, Casa Erolux has taken the next step – moving to a new home in the heart of Berlin. The new location offers space to expand our team, further develop the design process and realise even more imaginative products for a cosy home. With its inspiring atmosphere and central location, the studio embodies our brand values: modern simplicity, warmth and conscious living. This move marks an exciting new chapter in our journey to make everyday life more stylish and comfortable – detail by detail.
2024
Growth across Europe
Building on the success of the previous year, Inova expanded its reach across Europe and entered into partnerships with craft businesses in Denmark and Austria. Its focus on quality and sustainability attracted a growing customer base. This year also saw the launch of Inova's first products made entirely from recycled materials, further underlining the company's commitment to reducing its environmental impact.
Meet out Designers
We work with some of the most renowned designers in Germany and beyond. They are all award-winning experts, as you would expect. But perhaps even more important is our shared interpretation of great design: elegant, well-thought-out products that reflect our times and improve our lives.
Marie Schäfer
Marie Schäfer, an acclaimed German designer, has had a significant impact on the world of Scandinavian design through her work and leadership role at Casa Erolux, the design company she co-founded with Jons Müller. Known for her distinctive approach that combines elegance with innovative design, Marie has become a prominent figure in modern Danish design. Her work reflects a deep understanding of the balance between form and function that characterises Scandinavian aesthetics, but she adds her own unique flair by incorporating modern trends and sustainable practices. This combination has earned her numerous prestigious awards.
Marie Schäfer's influence on Casa Erolux extends beyond her designs. She is also instrumental in the strategic direction of the company, ensuring that the brand remains true to its mission of sustainability and innovation. Under her leadership, Casa Erolux is at the forefront of environmentally conscious design, with Marie championing the use of sustainable materials and ethical production methods.
In addition to her work at Casa Erolux, Marie is an active voice in the global design community. She regularly speaks at conferences and workshops, where she shares her insights on the future of design, the importance of sustainability, and the role of creativity in addressing global challenges.
Emma Braun
Emma Braun is a highly regarded Swedish designer with over two decades of experience in the world of modern design. Her work reflects a thoughtful balance between traditional Swedish design elements and modern innovation, demonstrating her ability to combine heritage with forward-thinking creativity.
At Casa Erolux, Emma has played a pivotal role in developing the company's furniture collections. Her designs are characterised by clean lines and the use of natural materials, embodying the essence of Scandinavian minimalism. Emma's design approach emphasises durability and functionality, ensuring that every piece she designs stands the test of time.
Her designs for Inova focus on enriching everyday life through simplicity and elegance, making them highly sought after in both Scandinavian and international markets. Beyond her work at Casa Erolux, Emma remains a leading voice in the design community. Her commitment to sustainability and her ability to blend tradition with modern aesthetics continue to influence and inspire designers around the world.
Jonas Müller
Jonas Müller ist ein hoch angesehener deutscher Designer mit über 10 Jahren Erfahrung bei Gemütlich leben. Seine Expertise liegt in der Verbindung von klaren Linien und schlichter Ästhetik mit der Präzision und Strenge deutscher Ingenieurskunst. Dank dieser Verbindung konnte Jonas Gegenstände entwerfen, die nicht nur optisch ansprechend, sondern auch äußerst funktionell und langlebig sind.
Während seiner gesamten Laufbahn bei Gemütlich leben hat Jonas die Produktlinien des Unternehmens maßgeblich mitgestaltet. Seine innovative Verwendung von Materialien und sein Engagement für Nachhaltigkeit sind Schlüsselfaktoren für den Erfolg von Inova. Klaus ist bekannt für seine Liebe zum Detail, mit der er sicherstellt, dass jedes Stück nach den höchsten Qualitätsstandards gefertigt wird.
Jonas' Entwürfe werden für ihre zeitlose Anziehungskraft gefeiert, mit Stücken, die den Test der Zeit sowohl in Bezug auf Stil als auch auf Haltbarkeit bestehen. Seine Konzentration auf die Schaffung von Möbeln, die Form und Funktion in Einklang bringen, hat ihn zu einer herausragenden Persönlichkeit des europäischen Designs gemacht.
Zusätzlich zu seinen technischen Fähigkeiten bringt Jonas ein tiefes Verständnis für nachhaltige Designpraktiken mit. Sein Engagement für die Verringerung der Umweltauswirkungen seiner Arbeit hat ihn zu einem Vorreiter bei der Entwicklung umweltfreundlicher Möbellösungen gemacht und trägt dazu bei, die Zukunft des europäischen Designs zu gestalten.
Maximilian Becker
Maximilian Becker, a Danish furniture designer and co-founder of Casa Erolux, has been an integral part of the Copenhagen design scene for over two decades. His career began in 2003, and since then he has become a respected figure in the world of Scandinavian design.
Maximilian's work is characterised by the seamless integration of traditional craftsmanship with modern technology, creating pieces that are both visually appealing and highly functional. His designs often reflect the minimalist beauty of Scandinavian aesthetics, but go one step further by incorporating sustainability at every level of the process. From the materials he selects to the manufacturing techniques he employs, Maximilian is committed to reducing the environmental impact of his creations.
At Casa Erolux, Maximilian Becker's role goes beyond that of a designer. He is a visionary leader who is involved in all aspects of the creative process, from concept development to final production. Working closely with his team, he places great emphasis on collaboration and innovation, fostering an environment where new ideas can flourish.
Johan is particularly known for his ability to challenge conventional design norms, often combining artistic expression with practical applicability in ways that transform everyday furniture into something extraordinary. His endeavour to push the boundaries of furniture design has earned him recognition both in Denmark and internationally.